
The 90-Day Reset
Our flagship fat-loss system. Training, nutrition and habits — fully mapped for 13 weeks.
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A 16-week gym program that builds muscle while you lose fat.
One-time payment · No subscription · Lifetime access
Four phases of progressive strength training designed specifically for a calorie deficit. Get leaner and stronger at the same time — the way it's supposed to work.
Cardio burns calories. Strength training changes your shape. Strength for Fat Loss is a 16-week gym program built around the big compound lifts, with rep ranges and volume tuned for someone eating in a deficit.
You'll follow a 4-day upper/lower split with clear progression rules, video demos for every exercise, and a logbook that shows you getting stronger week after week — even as the scale goes down.
4 phases × 4 weeks: Base, Build, Intensify, Peak.
Exact sets, reps, RPE and rest for every exercise.
70+ demos with common-mistake callouts.
Know exactly when to add weight and when to hold.
How much, what kind and when — without wrecking recovery.
Track every lift and watch the trend line climb.
Every phase has a purpose. You'll always know why this week looks the way it does.
Weeks 1–4
Technique and volume. 8–12 reps, moderate load. Build the movement patterns.
Weeks 5–8
Load climbs, 6–10 reps. Accessory work targets weak points.
Weeks 9–12
Heavy 5–8 rep work on main lifts, supersets on accessories.
Weeks 13–16
Test week, then a deload and a clear plan for what comes next.
“Strength for Fat Loss changed how I see training. I got leaner AND stronger at the same time. My squat went from 80 to 115kg in 16 weeks while I dropped two belt sizes.”

Daniel O.
Birmingham, UK · Strength for Fat Loss
“I've bought a dozen plans over the years and never finished one. The Reset is the first thing that actually told me what to do every single day. I'm 14kg down and, honestly, I don't feel like I dieted.”

Rachel M.
Manchester, UK · The 90-Day Reset
“Lean Kitchen is the reason I stuck with it. I genuinely look forward to dinner now. Protein pancakes on a Sunday, the turkey burger bowls midweek — none of it feels like diet food.”

Priya S.
London, UK · Lean Kitchen
Every barbell exercise has a dumbbell alternative listed, but a full gym gets the best results.
55–70 minutes including warm-up.
Your programs are in your inbox and library within seconds of purchase.
Pay once. Keep it forever, including every future update.
Not for you? Email us within 30 days for a full refund. No forms, no fuss.
Questions answered by our coaching team within one working day.

Our flagship fat-loss system. Training, nutrition and habits — fully mapped for 13 weeks.

120 high-protein recipes that taste like a cheat meal and track like a diet.

A 12-week, no-equipment fat-loss training plan you can do in your living room.
Strength for Fat Loss
£59 · Lifetime access · 30-day guarantee